Last week saw the exciting launch event for our new made-to-measure suit service in partnership with Armani Collezioni. A regular red-carpet choice and the fashionista-fella’s favourite, the personalised tailored tutelage provides the gentleman with the perfect aesthetic attire, entirely exclusive to him. The sartorial staple is traditionally timeless but finely fresh, giving shoppers the unique precision and personal perfection in what they’d wish to find in their key suited ensemble. Now working with Robinsons of Bawtry, Armani Collezioni Brand manager Stefano Mallamace joined us in store to represent the world-leading designer label and their M2M line, whilst sharing with our customers his expert advice and insider knowledge on all things custom-made by Armani. Putting his skills into practice during his two-day in-store attendance, Stefano took specific measurements, button browsed, and material sampled in order to ensure our visitors only got the very best with their bespoke buy!
Created in 2006, the made-to-measure campaign was an innovative move that Armani introduced, promising to give his customers exactly what they wanted. When being interviewed by the Telegraph, he explained, “A made-to-measure suit works well also for the most dynamic lifestyle because it is created with individual changes that make it comfortable and practical, depending on each customer’s special requests”. This customised craft provides purchasers with ultimate individualism, a special trait that is highly valued across the fashion-globe. The classic couturier, known for his love of soft silhouettes and smart styling, has ensured that this particular collection works on carefully chosen cuts and construction that are adaptable to the working-man’s lifestyle, rather than the fine formalism that the original marque is famous for.
Armani Collezioni is a high-demand limited-supply produce, which makes garments such as these hotly sought after. Armani Collezioni Made-to-Measure is only available in 4 UK based boutiques, Robinsons being one of them, the stylish yet minimalist look that the brand offers is what makes it so popular and exquisite.
Priding themselves on impeccable attention to detail and a faultless fit and finish, the M2M service is the gentleman’s must-have investment!
Visit us in store now where we can also provide you with the final additions to give you that all-rounded polished look! Be suited, booted and ready to go by teaming your suit with an Eton shirt and Jeffery West footwear, all available from our Bawtry boutique that will ensure you leave looking gentlemanly-glam!