Drapers Independents Awards 2014

At Robinsons, we have been keeping some very exciting news under wraps and we are extremely delighted to finally be able to share it with you!! 


We are absolutely thrilled to announce that Robinsons of Bawtry has been shortlisted in the ‘Premium Fashion Independent of the Year’ category of the 2014 Drapers Independents Awards- and with the quality of entries being stronger than ever this year, we couldn’t be happier or feel more honoured! Renowned for being one of the most exclusive events stapled into the fashion calendar, Drapers hunts for the best operators in fashion retailing attracting a generous amount of attendees and audience. This year, they’ll be making their way to The Brewery in London on 17th September where the winners will be announced, and whilst we hope for a victorious result, being nominated for a chance to bring home the industry’s most prestigious and sought-after award is already a fantastic achievement in itself! A massive well done to our fabulous fashion team and a huge thank you to all our loyal customers- we couldn’t have done it without you!

For more information, read our story below!!


The Drapers Awards has placed independents of the UK’s fashion retailing sector firmly on the map. Recognising those who provide fresh innovative vision, excellent customer service and an exceptional retailing experience, and who continuously track and keep on top of the trends, the inaugural Drapers Independents Awards rewards those who specialise and spearhead the sector. Robinsons of Bawtry, family owned and a trophy of the trading fashion industry, was established in 1986 and has been under the operation of owners Russ and Wendy Jones since 2009. Together with their son James, the Jones family has worked hard to modernize the running of the business and its popularity has massively prospered, introducing new luxurious and loved labels and creating a strong team of driven professionals. Situated in the heart of the small market town of Bawtry and placed on the border of South Yorkshire and rural Nottinghamshire, the designer boutique has built a respected reputation and attracts affluent and aspirational consumers primarily from Leeds, Lincoln, Doncaster, Sheffield, Retford, Worksop, Newark, York, and all of its surrounding areas. 

Spanning over two floors with 2,000sqft entirely dedicated to selling space, Russell Jones oversees the menswear floor whilst Wendy Jones manages ladies wear. James Jones, son and online operator of the company handles marketing, social media and website management, with the support of PR consultant Emma Gosling and fashion writer Claudia Calzini. Acquiring over 7,000 registered customers in less than five years, the effective use of technology teamed with unparalleled customer service under the tutelage of true family run values is what makes Robinsons of Bawtry a guaranteed gem. From stocking the hottest and must-have collections to producing their own quarterly magazine, The Rook, Robinsons promise to strive and beat the best. You will frequently find their glamorous garments and menswear masterpieces featured in regional glossy magazines, whilst you are bound to hear- if you haven’t already- about their selection of special sponsorships. A prominent supporter of charity events, Robinsons of Bawtry is best celebrated for its amazing annual fashion show that they stage in aid of Yorkshire Cancer Research. Over the years, the Bawtry boutique has donated more than £250,000 to the worthy cause, one of the region’s most prestigious events that has seen fashion royalty such as Amanda Wakeley attending! Alongside this, Robinsons of Bawtry are the founding members of the Bawtry Retail Association, VisitBawtry.com, the Visit Bawtry magazine and the annual Bawtry Fashion Week initiative. Not only this, but they play host and sponsor to the town’s most exalted dates on the calendar with their personalised panels such as the Robinsons polo team, the Visit Bawtry Race Day at Doncaster Racecourse and their backing of the Supercar Drivers Club.

Continually aiming to improve and refine their product offering, Robinsons of Bawtry promise to carry their exceptional customer service throughout in store operations and after purchase experiences. Effectively evaluating, exploring and developing new ways to engage with new and existing customers, the designer boutique has successfully thrived as the first in their field to embrace new technologies, mediums and platforms. At the core of the Robinsons DNA is the cemented ethos of family ethics and the commitment to customer care- principal priorities that have fuelled the foundations of the fashion store. This is apparent in the significant systems that the boutique has implemented, in which they have created a customer journey ensuring that every registered customer feels as valued as they truly are. The Robinsons of Bawtry ‘Loyalty Program’ is a great example of this, as is the personalised thank you letter and £25 voucher that new registered customers receive, not to mention the personalised birthday cards that enclose a complimentary gift voucher. Of course, this is only one of the factors that make the designer boutique a purchaser’s paradise, with its truly tasteful, trendy and timeless fashion flavour fascinating customers far and wide. Offering the finest fashion in menswear, be gentlemanly glam by opting for Armani Collezioni, Armani M2M, Armani Jeans, Eton Shirts, Hugo Boss Black, Green, and Orange labels, Jacob Cohen, Jeffery West, John Smedley, Polo Ralph Lauren, True Religion Brand Jeans, Versace and Robert Charles. For the luxury ladies, browse through the globe’s most glamorous garments and finest frocks with collections from Amanda Wakeley, Armani Collezioni, Armani Jeans, Bernshaw, Lexington, Mulberry, Moschino Cheap & Chic, Polo Ralph Lauren, True Religion Brand Jeans, Versace, Versus Versace and Wolford.

Additionally, Robinsons of Bawtry are astoundingly one of only four independents in the UK to offer the full Armani Collezioni Made-to-Measure personalised suit service. A tailoring treasure, earlier this year saw the Bawtry jewel launching their first in store event to promote the magnificence of the M2M touch. This was so well received by customers that the month of June saw the staging of another event- this time showcasing M2M service’s with Armani, as well as the iconic shirting brand, Eton. It is no wonder then that Robinsons has been nominated for one of the industry’s most illustrious prizes, as they offer the ultimate premium package that exceeds the average fashion retailer’s framework. From their valuable customer service to their incomparable charity, impressive interiors and sensational stock, I hope you’ll join me in wishing Robinsons the very best of luck!! 


Check out the life of Robinsons below





2012 - our 20th show, attended by Amanda Wakeley and her team!


 (This video has background on the event)


2013 - record breaking £25,500 raised on the night!