Counting Down to Drapers: What do the Drapers Independent Awards Mean to our Customers?

Here at Robinsons, our excitement has been tangible ever since we got the call to say that we had been listed as a finalist in the prestigious Drapers Independent Awards for a second year running.  Since then, you may have seen the recognisable green Drapers logo on our website, emblazoned on the store door and scattered around our social media channels. But what are the Drapers Independent Awards and why are we so excited to be in contention for the covetable title of ‘Premium Fashion Independent of the Year’? 

The 2015 Drapers Independent Awards mark the 25th anniversary of an accolade that, in their own words “highlights and celebrates the best of independent fashion retailing”. As the regions premier ladies and gents designer boutique, the Drapers Independent Awards represent the pinnacle of recognition for all of us here at Robinsons. 

When it comes to selecting finalists, Drapers employ stringent stipulations on what makes a ‘Premium Fashion Independent’. Stores must display a strong edit of key brands and work to an effective buying strategy that guarantees we stay at the top of our game; in short, Drapers recognise the carefully curated brand selections we offer to keep our customers a step ahead of the trends. Our dedicated Michael Kors department has enabled us to offer one of the largest collections of clothing and accessories from the designer in the whole of the Yorkshire, Nottinghamshire and Lincolnshire regions, and our dedication to our customers sees them return season after season, year after year. 

To have reached the finals of the Drapers Independent Awards for a second year running is an incredible accolade and one that we are looking forward to toasting in a glittering ceremony at London’s The Brewery on September 16th. Wish us luck!