Back in 2015, after almost two years without a Creative Director at its helm following the departure of Emma Hill, Mulberry announced that the handsome Johnny Coca would finally be taking the reigns. Now, following the showing of his first ever collection for the brand at London Fashion Week in February, exciting changes are filtering through to one of our favourite ever Mulberry bags.
The Mulberry Bayswater is an icon. As arguably the most recognizable and celebrated style in Mulberry’s infamous accessory arsenal, it is hardly surprising that its reinvention has caused a stir. As the remastered Mulberry Bayswater takes to the shelves, here’s what you need to know about the man behind the makeover.
He’s the man behind the big bags of Céline
Remember when Céline’s Trapeze and Phantom bags were the only arm candy worth brandishing? Almost every A-lister in Tinsel Town was spotted with the style on their arm and Johnny Coca was the designer behind both bags during his time as Accessories Design Director with the label.
He’s a big believer in dress down Fridays
Whilst Mulberry’s new man may hail from Spain, his personal style is decidedly more Scottish. Johnny Coca’s go-to uniform is reported to be a kilt and Doc Martens, finished with his signature silver hoop earrings.
He’s got quite the CV
Johnny Coca’s CV is as impressive as they come, with roles at the likes of Michael Kors, Tom Ford and Louis Vuitton appearing alongside his time at Céline.
He’s changed the Mulberry logo
Die-hard Mulberry fans may have already noticed the first of Johnny Coca’s big shake-ups. Rather than inventing a new logo for the brand, Coca has delved into the archives to create one which sees the font used by the brand in the Seventies brought back into circulation.
He’s keeping the brand British
Anyone who is worried the Mulberry may stray away from its British roots can breathe a sigh of relief. Speaking about his first collection for the label, Mr Coca described his inspirations as “Britain’s punk and rock scenes, weekends in the country and traditional floral prints” in a recent interview with the New York Times, before going on to say “It’s about capturing an attitude that exists here, a fusion of tradition, modernity and underlying rebellion, that is palpable when you walk around”.
So, what is so special about the new Mulberry Bayswater?
Over ten years since its first incarnation, Johnny Coca has modernized the signature style for the contemporary customer. The Bayswater has always been considered Mulberry’s most practical style; chic yet big enough for the essentials that come with our busy day-to-day lives. Now, Johnny Coca has made it lighter yet more structured. But best of all, what with it being designed to comfortably fit your laptop and files, you can pass it off as a must-have work buy. Are we right?
Visit Robinsons today to register your interest for the brand new Mulberry Bayswater and make sure you are one of the first to own the latest style on everyone’s lips.