“We never wanted to be the biggest, just the very best.”

Some people say that the best way to be a success is to focus on doing one thing really well. One man who took this theory and let it pave the way for his own success was Fritz Hiltl, the man behind the latest menswear brand in store now at Robinsons.

Hiltl began manufacturing trousers in 1955. Ever since, he has focused on trousers alone, from soft chinos to structured denims. Making the decision to focus on a single item of clothing allowed Hiltl to focus on getting it right too. His meticulous attention to detail, plus his determination to oversee a no-compromises approach to craftsmanship, took one of the most basic items of clothing in our wardrobes and took them to the next level.

Hiltl didn’t just want to create good-looking trousers, but trousers which made life that little bit easier. The designer’s smartcel clima fabric won a national prize for innovation in Germany, so clever is it at regulating body temperature and keeping you cool in summer. Hiltl’s philosophy is for ‘fabrics that make life easier’. Whether that may mean jeans that are stain and water resistant, or chinos that are non-iron and regulate temperature, we’re all for anything that makes life a little easier at a time when we are busier than ever.

Hiltl denim merges traditional styling with innovative, modern manufacturing. Hand-cut and hand-sewn, the designer denim attracts a loyal following.

Visit Robinsons today at DN10 6JH to shop new season styles from Hiltl, the newest menswear designer to be welcomed to our rails.