Robinsons of Bawtry are one of only four independent menswear stores in the UK to be chosen as an Authorised Armani Collezioni Made-To-Measure Provider. The service is the final word in personal tailoring and we are thrilled to announce that Armani Collezioni Brand Manager, Stefano Mallamace, will be joining us in store on two dates later this month. From midday on Thursday 28th April to midday on Friday 29th April, Stefano will be on hand to share his expertise and impart his knowledge on all those in attendance, whilst also taking measurements from those who are keen to purchase the ultimate mark of individualism. Of course, there is no purchase necessary in order to attend and no obligation to buy on the day. Simply come along and take an intriguing look at the process behind one of the world’s finest tailors.

For more information or to reserve a specific time slot, please contact Adrian in store or call 01302 711477. If you’re looking for the perfect summer suit but your busy schedule doesn’t allow time to join us for our exclusive event, visit us in store to shop sharp suits from Armani Collezioni’s ready-to-wear collection, all of which can be expertly tailored to fit.


Create Something Unique With Eton

Following a recent customer order for 10 individual Made-to-Measure Eton Shirts here are a few pictures of combinations he chose, the customer wanted 10 white shirts each with different inlays and button / stitch details.

Having worked with Eton of Sweden as an official Eton stockists of their fine products for over 10 years we are one of the countries leading Eton retailers with over 100 styles in store ready to purchase today as well as being able to offer hundreds of shirts from their stock book and thousands of combinations of Made-to-Measure shirts.

Armani Collezioni Made to Measure Suits

Last week saw the exciting launch event for our new made-to-measure suit service in partnership with Armani Collezioni. A regular red-carpet choice and the fashionista-fella’s favourite, the personalised tailored tutelage provides the gentleman with the perfect aesthetic attire, entirely exclusive to him. The sartorial staple is traditionally timeless but finely fresh, giving shoppers the unique precision and personal perfection in what they’d wish to find in their key suited ensemble. Now working with Robinsons of Bawtry, Armani Collezioni Brand manager Stefano Mallamace joined us in store to represent the world-leading designer label and their M2M line, whilst sharing with our customers his expert advice and insider knowledge on all things custom-made by Armani. Putting his skills into practice during his two-day in-store attendance, Stefano took specific measurements, button browsed, and material sampled in order to ensure our visitors only got the very best with their bespoke buy!


Created in 2006, the made-to-measure campaign was an innovative move that Armani introduced, promising to give his customers exactly what they wanted. When being interviewed by the Telegraph, he explained, “A made-to-measure suit works well also for the most dynamic lifestyle because it is created with individual changes that make it comfortable and practical, depending on each customer’s special requests”. This customised craft provides purchasers with ultimate individualism, a special trait that is highly valued across the fashion-globe. The classic couturier, known for his love of soft silhouettes and smart styling, has ensured that this particular collection works on carefully chosen cuts and construction that are adaptable to the working-man’s lifestyle, rather than the fine formalism that the original marque is famous for.

Armani Collezioni is a high-demand limited-supply produce, which makes garments such as these hotly sought after. Armani Collezioni Made-to-Measure is only available in 4 UK based boutiques, Robinsons being one of them, the stylish yet minimalist look that the brand offers is what makes it so popular and exquisite.

Priding themselves on impeccable attention to detail and a faultless fit and finish, the M2M service is the gentleman’s must-have investment!

Visit us in store now where we can also provide you with the final additions to give you that all-rounded polished look! Be suited, booted and ready to go by teaming your suit with an Eton shirt and Jeffery West footwear, all available from our Bawtry boutique that will ensure you leave looking gentlemanly-glam!