Robinsons is proud to be one of only a few select boutiques to stock the three Hugo Boss collections in the Yorkshire area.

Robinsons, one of only a few select boutiques to stock the three Hugo Boss collections across the Yorkshire area, is proud to have been a stockist of Hugo Boss for over seventeen years. Maintaining a strong relationship with the brand, which is a bestseller year in and year out, has resulted in the Bawtry boutique earning a strong following of customers from the Doncaster, Sheffield, and Rotherham areas, including those who regularly visit from the Yorkshire, Nottinghamshire and Lincolnshire regions. From sharp suiting and fine tailoring to casual clothing, accessories and leather goods, Robinsons stocks labels ‘Hugo Boss Black’, ‘Hugo Boss Green’, and ‘Hugo Boss Orange’, offering a great range of diversity and plenty of choice to suit all occasions spanning across day to night dress codes.

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Renowned for being one of the most famous worldwide fashion houses with a string of luxury lines and global notoriety, Hugo Boss is a premium phenomenon that has authenticity and understated luxury embedded into its core. The DNA of the German born brand epitomizes refined, sophisticated, and modern but ageless style with its masculine elegance and feminine silhouettes. Focused on fine fabrics, careful detailing, excellent design and timeless tailoring, the stylish and signature staples of Hugo Boss fuse classic cuts with a fresh and contemporary feel. Covering all occasions, the designer marque offers a rich range of casual collections, businesswear, eveningwear, sportswear, leisurewear, footwear, accessories, eyewear, fragrances, jewellery and home textiles. Introducing upmarket urban attitude under the tutelage of traditionalism, Hugo Boss blends classic sartorial art with crisp creative cuts and innovative shapes. Throughout each label, there is a consistent current that carries this ethos with confident style and tasteful accents.

 

The eponymous brand was founded in Metzingen in 1924 by Hugo Ferdinand Boss, and since then has progressively evolved from a small clothing workshop in the small town of Stuttgart to an international fashion favourite. In 1948, Boss passed away, yet the company remained in business and continued to operate. Little is actually known about Hugo Boss himself, whilst his family eschews the public eye, however since the 1950s the German brand has remade its reputation as a maker of fine clothing and has successfully strived ever since. The 1950s saw Hugo Boss receive its first orders for men’s suits, and the first ready-to-wear ensembles were produced for men in the 1960s, which set the foundations for the company’s future success. In 1969 Eugen Holy’s sons- Jochen and Uwe Holy- took over the company and gradually reformed it into a global stylish sensation. 

 

The 1970s set Hugo Boss operations into motion, with the lifestyle brand successfully evolving into an international leading name within the premium segment of the luxury clothing market, becoming synonymous with high quality fashion and worldwide sought after styles. Gentlemen craved clothing from the Boss brand due to its attractive attire, with popular pieces being those such as the extremely narrow shouldered, two buttoned and single-breasted blazers. In 1972, Hugo Boss began sponsoring motor sports and Formula One racing, which proved as the perfect promotion platform for the Boss brand image, which fostered a generous amount of popularity amongst a global audience, and in 1977, Hugo Boss became a registered brand. The 1980s was a busy decade for the trendy marque, which saw the launch of fragrances, golf and tennis sponsorships, being listed on the German Stock Exchange, as well as being granted an eyewear license. In 1984, Hugo Boss initiated its licensing operations by venturing into a new market of fragrance. Ever since, Boss fragrances have been listed amongst the most successful products within their division and are regularly featured among the top-selling scents. 1985 saw the brand being listed on the German Stock Exchange in Frankfurt, whilst the same year saw Boss step onto the golf course through sponsoring the former world number one golfer Bernhard Langer, who became the first professional to wear Boss on the world’s fairways, whilst the brand continues to expand and offer its golfing garments today. 1985 also saw the addition of tennis on to the Boss sporting sponsorship, with the brand equipping and exclusively outfitting ball boys and girls, line judges, officials and referees in team tournaments, such as the Davis Cup. Sports sponsorship campaigns for the brand have been developed to include an ethos that focuses on premium sports such as golf, sailing and racing, conveying values of perfection, precision and practical vitality. In 1989, Hugo Boss was granted an eyewear license, which consisted of innovative designs and classic elegance that ranged across the sunglasses and eyewear collections.

 

The beginning of the 1990s saw Italian fashion group Marzotto S.p.A taking over the share majority of the company. In 1993, the launch of trend-setting brands HUGO and BALDESSARINI took place, introducing its tri-brand strategy, with these two new brands being added to augment the core BOSS brand. Hugo offered innovative and progressive style whilst Baldessarini promoted a luxurious and sophisticated appeal. 1995 saw the grant of a footwear license, which added a whole new dimension to the Hugo Boss brand and all of its collections, whilst the same year also saw the company starting to sponsor contemporary fine arts, securing a partnership with the Solomon R. Guggenheim Foundation which led to the establishment of the HUGO BOSS PRIZE in 1996 in honour of artists around the world. The first prize was awarded in 1996 to American artist Matthew Barney, with the criteria for the accolade being based on creativity and innovation. The prize has since become one of the most important awards in the field of contemporary art. 1996 also saw a watch license for the Hugo Boss Black Label being granted. Hugo Boss Black label is a collection of modern classics, delivering fresh and formal ensembles of elegance for discerning ladies and gentleman who value their public image. This versatile fashion range encompasses suits, shirts, ties, knitwear and footwear, offering a contemporary and tailored look suitable for executive luxury lifestyles. 

 

After a long sponsorship in golf, the brand finally decided to release their own collection of high quality golfing sportswear in1997 with ‘Boss Golf’. This tapped into the golfer’s desired standards for both on and off the course clothing. 1998 was an important year for the lifestyle designer brand as it marked history by launching its first womenswear collection under the HUGO brand, which today has expanded to span across brands BOSS Black, BOSS Orange and BOSS Green. Hugo Boss Orange was launched in 1999, a casual wear line providing an additional platform for sports and leisure wear for those who enjoy pushing the style boundaries of their casual clothing wardrobe. This label infuses simple styles with urban chic flair sending an easy-going, uncomplicated and laid-back attitude to its consumers, thus appealing to those who thrive from individuality and spontaneity. The mark of the new century saw the launch of a new womenswear collection under the label Hugo Boss Black in 2000, aligned alongside the Boss Black men’s collection in the high-end fashion market. This brand offers elegant materials and high-quality exclusive designs, which appeals with natural zest to the successful, sophisticated, self-confident and modern woman. In 2001, group sales for the company exceeded $1 billion, a strong and extraordinary start to the new decade. 

 

2003 saw the re-improved launch of new label Hugo Boss Green, which was formerly Boss Golf. The reshaping of the line came with new concepts and values, offering functional and practical materials integrated with high impact, high fashion, and strong colourful everyday apparel, synthesized with a sporting twist. The distinctive and dynamic line offers an exciting fusion of fashion and sportswear whilst always maintaining clean and classic lines for easy to wear items. In the same year, the sporting sponsorship programme extended to sailing activities, kitting out sailors with premium pieces from the new Hugo Boss Green collection. Since then, the 22-strong crew of the Hugo Boss yacht, led by skipper Alex Thomson, has been exclusively outfitted with attire from the Green label. 2004 saw the introduction of BOSS Selection, initiated with the modern consumers’ tastes in mind. Contemporary fashion lovers were savouring more sophisticated and supreme quality clothing, valuing perfect workmanship. It was important that leading brand Hugo Boss adhered to the changing market requests, thus innovatively setting solutions into place that enabled them to offer products that completely covered the high-quality superior sector by introducing new luxury line Boss Selection, which was first presented for Fall/Winter in 2004. Footwear and leather goods were also incorporated into the Boss brand during January in 2004, with its expansion growing ever since. In 2005, a face care series for men was introduced through new label BOSS SKIN, an exclusive new skincare line, whilst 2006 saw the release of Boss Orange womenswear. Perfectly timed, the new label was launched during the summer season, offering the same casual, upbeat and characteristic style that runs through the existing men’s collection. Whilst 2006 introduced something new, it also saw the end to something old, with the line Baldessarini being sold onto Werner Baldessarini. 

 

In 2007, British financial investor Permira took over the share majority of the Hugo Boss Group, whilst a partnership with UNICEF was developed in order to aid the building of schools in Africa’s poorest countries. September 2008 saw the launch of the first Hugo Boss online store whilst 2009 brought the release of a kids wear line selling fashionable clothing for children, offering a rich variety of looks suitable for sports, recreation and more formal occasions. Boss Green womenswear launched in the Fall/Winter of 2010 and became available in stores in July, with its image gearing towards trend-conscious, relaxed and athletic women with modern lifestyles who enjoy wearing casual and stylish sportswear in their free time. The same year also marked thirty years of partnership with McLaren, whilst the end of the decade also marked new highs for record sales and profits. In 2011, Hugo Boss Home was introduced, offering a collection that comprised elegance with modern lifestyle home products, the same year that saw the repositioning of Hugo Boss Selection with a new logo and an extended collection in order to accentuate the pinnacle position held by Hugo Boss’s most luxurious line, with the label attracting consumers to visit in-store for personalised suit-fittings through the incentive and release of their high luxury Boss Selection Tailored Line. 2012 was recorded as the most successful year throughout the brand’s history as it cashed in on growing demand in the USA, whilst 2013 consisted of fashion shows and ready-to-wear ranges.

 

Today, the Hugo Boss Group is a global market leader of premium fashion and accessories for men, women and children, with 2013 financial records proving it is one of the most profitable apparel manufacturers in the world. The company’s headquarters and factories are still located in the place where it all first started, in Metzingen, Germany. Additional accommodations have expanded worldwide, with them being located across countries such as Italy, Poland, Turkey and America. These production plants manufacture in particular core products of Hugo Boss, such as suits, accessories, bags, menswear and womenswear collections, whilst the Hugo Boss name is actively selling in 129 countries worldwide, with designer Jason Wu being recently appointed as the Artistic Director of Boss womenswear and is turning out exciting new designs. Growing from strength to strength, Hugo Boss is a sought after wardrobe staple that every man should own.

Visit us in our Doncaster store to browse our full collection of Hugo Boss AW16 menswear.