Official True Religion stockists, Robinsons of Bawtry serve the region’s fashion lovers from the South Yorkshire district and all of its surrounding areas such as Doncaster, Sheffield, Leeds and Nottingham. Stocking both ladies and men’s True Religion Brand Jeans alongside other selected items such as T-shirts, polo shirts, hoodies and joggers, as a True Religion Stockist we ensure that our designer boutique carries over twenty styles of jeans and offers a huge range of variety. Ensuring we stock the hottest and freshest collections is what keeps our customers coming back for the latest must-have styles. Additionally, if you have a specific item in mind, please contact the store – we are often able to order items on special delivery from True Religion.
Founded in 2002 by Jeffrey Lubell, the Los Angeles-based brand handcrafts the iconic jeans that catapulted the denim-degree into the fashion stratosphere. Renowned as a pioneer within the premium denim market, True Religion has become synonymous with distinctive product designs and high-quality fabrics, whilst its exceptional fits, channelled cuts and sophisticated styling are tailored with an air of authenticity under the influence of American rock and roll. The underlying values of the brand are committed to achieving excellence in all areas of their production, placing great focus on attention-to-detail and finishing touches. From hand-sanding and embroidering, to bleaching, sand-fading, standout stitching and signature touches of weathering, no two pairs of True Religion jeans are ever the same, thus giving these brilliant bottoms a trendsetting appeal for today’s consumers.
Growing up in a family with parents who worked in the fashion industry - his mother hand-knit sweaters and his father was in the women’s dress business – True Religion founder Jeffrey Lubell knew from a young age that he wanted to follow in their footsteps. Throughout his high school years, the designer would embellish vintage Levi’s and sew album covers onto jeans, and it was in 1969 when he began rewashing and bleaching the denims that he started turning out bellbottoms and flares. He carried his creativity throughout his high school years, stating, “I learned through manufacturing. Denim was really the only fabric that you could alter. My love for Levi’s became True Religion”. In 1976 Lubell approached his father and asked him how he would get started in the business, to which his father advised him to learn about textiles first. And so, from 1976 to 1977, the then aspiring designer went to Rhode Island to learn about the trade. It was here that Lubell discovered his raw and natural talent, innovatively producing new designs that were so well received and popular that they generated $46 million in revenue. Yet Lubell states that the one mistake he made was not patenting his work as effectively everyone ripped him off; “My biggest regret is not patenting the things I did at the textile mills. I should have patented every style and concept”. The evolving denim-designer then spent a decade working in cotton knits. He founded a sweater knit company that he shaped with success, transforming it with earnings of $45 million in just four years. The early 80s and 90s saw Lubell become one of the first designers to take on Symphony fabrics. Cornering the market for matte crepe, he ended up running a $22 million operation on the West Coast. The entrepreneur then started his own textile company, celebrated for being the first mill in fashion history to make polar fleece, which he sold onto Nike and Patagonia. Lubell’s next two-year project was forming the brand Jefri Jeans. The brand was an overnight success but Lubell soon sold it and moved on. Finally in 2002, Lubell saw the opportunity to create a new denim marque, and so True Religion was born.
Lubell intended to redefine premium denim, with his brand’s emphasis being on perfect fits, timeless trend appeal and ‘Made in America’ authenticity. Today it is one of the hottest and most sought after labels on the market, with its styles, washes and fits varying and adapting to each season but always retaining that vintage Americana. From skinny jeans to super skinny, petites, boot-cuts, straight legs and flares, True Religion tracks the trends whilst maintaining their signature and traditional touches. These touches range from the smooth denim fabric to the horseshoe pattern on the back pocket flaps, including the intricate stitching, “Made in the USA” tags and the trademark red Buddha figure strumming a guitar that is featured on all of the jeans. True Religion’s jeans and denim sportswear clothing is now available in more than 900 branded boutiques and speciality stores in fifty countries across six continents, as well as being sold in big department stores, making them a global leader in premium denim and casual sportswear across divisions for men, women and children. As well as being the fashionista’s favourite, True Religion jeans are also popular amongst celebrity A-listers and Hollywood stars, worn by the likes of Rihanna, Beyoncé, Britney Spears, Nicole Richie, Miley Cyrus and Halle Berry. Since launching in 2002, Jeffrey Lubell’s brand has gone from strength to strength, successfully attracting a fashion-conscious consumer whilst featuring in influential magazines such as Vogue, Harper’s Bazaar, Vanity Fair and Elle. This, together with fresh and innovative (if rather sexy) ad campaigns, propelled the designer denim brand into the luxury limelight, thus generating a huge amount of sales amongst fashion-savvy customers.
“True religion meant there’s really only one religion in the world. That’s people, and we all wear jeans”
- Jeffrey Lubell, CEO of True Religion, in Alister & Paine